Keep it simple

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At its core, human communication is about connection. We speak, write, and gesture not just to transmit information, but to ensure that our ideas,...

Double Tap

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In the high-stakes world of product demos, where first impressions can make or break a deal, it's easy to get swept away in showcasing...

The Art of the Tailored Talk

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Imagine trying to sell a Swiss Army Knife by listing every single tool it contains, in minute detail, to everyone you meet. To a...

The importance of a Wingman

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Success often hinges on more than just charisma, product knowledge, or closing techniques. Sometimes, it comes down to having the right person by your...

Sell Smart, Not Hard

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Knowledge is power—but ego is a liability. One of the most overlooked challenges in customer engagements is managing the fine line between demonstrating expertise and...

When Doing Extra Almost Costs the Deal: A Lesson in Demo Discipline

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Just last week, I had the opportunity to bring a protégé along to deliver a product demo to a potential client. It was a...